Terms of service.

• You must be at least 18 years old.
• You must be physically able to participate in supervised exercise. If you are not sure, you must talk to a doctor before you begin. See the Health and medical disclaimer section.
• You can be located anywhere in the world, as long as you have a stable internet connection. Most members are currently in the United States, the United Kingdom, Europe, Canada, and Australia.

Your account is for you. Do not share your login. Do not let someone else train in your sessions in your place. You are responsible for any activity on your account, so keep your password secure.

If you suspect someone has accessed your account without permission, write to security@bespoke.fit immediately and we will lock the account while we investigate.

When you join, we match you with a coach. Your coach runs your live sessions, writes your program, watches every rep on video, corrects your form, and adjusts the work as you go. Sessions happen on a schedule you and your coach agree on.

Bespoke Fit is a coaching service, not a medical service. Your coach is qualified to design and supervise your training. In your relationship with us, your coach does not act as your doctor, physiotherapist, dietitian, or therapist, even if they hold a qualification in one of those fields, and is not giving you medical advice. You are responsible for your own health, and for getting advice from a qualified professional whenever you need it.

Live coaching runs over the internet and on third-party tools, including our video provider and Stripe for payments. We pick these tools carefully, but we do not control them and we are not responsible for their outages, nor for your own internet connection, camera, or device. The Code of conduct section explains the one case where we reschedule a session at no charge.

Bespoke Fit coaching is truly unlimited. There is no cap on how many sessions you book. The only constraint is that you and your coach agree on a schedule that works for both of you. A short fair use policy keeps the unlimited setup fair for every member and respects coach time. The full policy at bespoke.fit/fair-use is the operative document, and the main points are below.

• Cancel more than 12 hours before a session as many times as you need, at no charge.
• Cancel less than 12 hours before a session and you get three free late cancellations per calendar month. After that, each further late cancellation in the same month carries a $20 fee.
• If you do not join a booked session and have not messaged your coach, your coach waits ten minutes and it counts as a late cancellation.
• Cancellations your coach starts never count against your free late cancellations and never carry a fee.

Bespoke Fit is a recurring subscription. The fee, the billing cycle, and the renewal terms shown to you on the signup page are the ones that apply to your subscription. Today, your first month is $49 and the founding tier is $299 per month from the second month, billed monthly.

Auto-renewal

Your subscription renews automatically at the end of each billing cycle, at the same price, until you cancel. We disclose this to you clearly before you sign up, you give separate express consent at signup, and we keep a record of that consent. If your jurisdiction requires a renewal reminder, we send one before the renewal date.

Payment

• Stripe processes your payments. Their terms also apply to the payment itself.
• If a payment fails, we will email you and try again over the next several days. If we cannot collect payment, your subscription will pause until you update your payment method.
• Sales tax, VAT, or similar tax is added where required by law.

Price changes

We will not change the price of your active subscription without giving you at least 30 days written notice by email. If you do not accept a price change, you can cancel before it takes effect. Founding member pricing is an exception, see the Founding member pricing section.

We offer 25 founding member spots. Your first month is $49, then $299 per month from the second month. These spots are price-locked, but only under specific conditions. We are deliberately precise about this so there is no confusion later.

• "Locked for life" means the lifetime of your continuous active subscription as a founding member. Your monthly price will not increase as long as your subscription stays active and in good standing.
• If you cancel your subscription and later resubscribe, your founding rate does not come back. You rejoin at the rate offered to new members at that time.
• An authorised founding freeze does not break your continuous active subscription. Your locked-for-life rate carries through a freeze. A full cancellation does not, see above.
• If your subscription is terminated for cause under the Termination by Bespoke Fit section, your founding rate does not survive that termination.
• We may close the founding tier to new members at any time. Existing founding members keep their rate.

You can cancel any time from your account in two clicks. There is no contract and no cancellation fee. Cancellation stops future billing immediately and is not retroactive, so payments already taken for the current cycle are not refunded under this clause. We do not pro-rate partial months.

30-day money-back guarantee

Your first month is $49. If you complete at least four coaching sessions within your first 30 days and you are not satisfied with the service, you may request a full refund of your first month's fee in writing to support@bespoke.fit within 30 days of your start date. After this window, no refunds are issued.

Pausing your membership

If you need a longer break, you can freeze your founding membership instead of cancelling. A freeze holds your real coach, your founding spot, and your locked-for-life rate. While you are frozen you pay a $79 monthly freeze fee instead of your $299 rate, so your spot stays yours without the full cost. You cannot book sessions and weekly programming pauses, but you keep messaging access to your coach for the occasional question, so you stay connected until you resume.

You can freeze in whole-month blocks, up to six months in any 12-month period. Come back whenever you are ready. There is no fee to resume and no penalty. A founding freeze is not a cancellation, so your locked-for-life rate carries straight through it.

Because coaching is unlimited, while your membership is active we do not credit or refund weeks you do not train, including time away for travel. You do not need to freeze for a short trip, you can train with your coach from anywhere, see the Fair use policy. The freeze is for a longer break when you would rather pay the lower freeze fee than your full rate while away.

Live coaching at Bespoke Fit depends on session recording. By signing up and by starting each session, you give your written and verbal consent to be recorded. The privacy policy at bespoke.fit/privacy explains what we do with the recording, who can see it, and how long we keep it. Read that page, it is the operative document for the privacy half of this commitment.

Limited license

When we record a session, we automatically receive a limited license to use that recording strictly for the purposes set out in the privacy policy. That license:

• Allows your coach to review and refine your program.
• Allows our safety team to review the recording when a documented safeguarding concern is open.
• Does not let us sublicense your recording, share it with anyone outside Bespoke Fit, use it for marketing or advertising, or use it to train AI models.
• Ends when the recording is deleted under the retention schedule in the privacy policy.

You retain ownership of your likeness, voice, and performance in every recording. You can ask us to delete a recording at any time, and you can withdraw consent to recording in line with the privacy policy.

Live coaching only works if both sides hold up their end. The expectations below are mutual.

What we expect of you

• Show up on time for sessions you booked, or cancel at least 12 hours in advance. See the Fair use and unlimited sessions section, or the full policy at bespoke.fit/fair-use, for how late cancellations work.
• If something comes up, just tell your coach. Your coach will always wait, and we would rather hear from you than not. If you do not join a booked session and have not messaged your coach, your coach waits ten minutes and then records it as a late cancellation under the Fair use and unlimited sessions section.
• Set up your camera so your coach can see your full body and the loaded bar or kit.
• Tell your coach about injuries, recent illness, medications that affect exertion, and pregnancy. We cannot coach you safely if we do not know.
• Your coach watches over live video and is not physically in the room with you. It is your responsibility to speak up at once if you feel unsafe, if a weight is too heavy, or if you feel any pain, and to stop the movement or exercise immediately. You are in control of your own body in every session.
• Treat your coach with respect. Harassment, racism, sexism, homophobia, or any form of abuse is grounds for immediate termination under the Termination by Bespoke Fit section.

What you can expect of us

• Your coach will be on time, prepared, and qualified to coach the work in your program.
• If a technical failure on our side cuts your session short by more than 10 minutes, we will reschedule that session at no charge. If a technical failure on your side cuts your session short, we will help you troubleshoot, but the session counts as delivered.
• If you ever feel a coach has crossed a line, write to safety@bespoke.fit. We investigate every report seriously and confidentially.

Bespoke Fit provides health and fitness coaching for educational purposes. We are not a medical service. Nothing your coach tells you is medical advice. Nothing on bespoke.fit or app.bespoke.fit is medical advice.

Before you start training with us, you must:

• Confirm that no doctor has told you that you have a heart condition or that you should only do physical activity recommended by a doctor.
• Confirm that you do not feel pain in your chest when you do physical activity, that you have not lost balance from dizziness, and that you do not have a bone, joint, or other condition that would be made worse by a change in your physical activity.
• If any of those statements is not true, talk to a doctor and bring written approval before you start. Tell your coach.

Stop and tell your coach immediately if you feel pain, dizziness, faintness, chest tightness, or shortness of breath that is not normal for you. If symptoms continue, stop the session and seek medical attention.

By training with us, you promise that the health information you give us is true and complete, that you have told your coach about any injury, illness, medication that affects exertion, or pregnancy, and that you are medically fit to take part in supervised exercise. You agree to keep this up to date. We rely on what you tell us, and the Indemnification section explains what happens if it turns out to be false.

A real coach watching every rep gives you the best shot at progress, and we believe in the service. We cannot promise a specific result. Your results depend on things we do not control, including your effort, your consistency, your sleep, your nutrition, your genetics, your starting point, and your health.

Anything we say about typical progress is for illustration, not a promise. We do not guarantee weight loss, muscle gain, a strength number, or any other outcome, and not reaching a goal is not a failure of the service or a basis for a refund outside the 30-day money-back guarantee in the Cancellation and refunds section.

Strength training carries risk. Cardiovascular training carries risk. Any physical activity carries risk. Bespoke Fit takes reasonable steps to coach you safely, but your coach is coaching remotely over video and is not physically present in the room with you.

By training with Bespoke Fit, you voluntarily assume all risk of injury that comes with physical activity, and you accept the consequences of your own participation and your own decisions during sessions, including how you set up your space, the equipment you use, and whether you choose to continue or stop a movement. Responsibility for your safety in the moment rests with you. You agree to follow your coach's cues, to train within your limits, and to stop immediately if something does not feel right.

• You are responsible for training in a safe space with enough room, stable flooring, and good lighting so your coach can see you clearly.
• You are responsible for your own equipment being in safe working order, set up correctly, and rated for the loads you use, and for arranging a spotter yourself when a lift calls for one.
• You are responsible for anyone else in the room during a session, including other adults, children, and pets, and for keeping them safe and out of the way.

You participate at your own risk and accept the consequences of your own participation. To the maximum extent allowed by law:

• The total liability of CJB AS and Bespoke Fit for any claim, regardless of legal theory, is capped at the greater of US$100 or the amount of fees you paid us in the one month immediately before the claim arose.
• We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or lost goodwill.
• Nothing in these terms limits or excludes any liability that the law does not permit us to limit or exclude, including liability for death or personal injury caused by negligence. This clause is included because the law requires it and is not an admission of any fault.

We work hard to make Bespoke Fit reliable, and our coaches are qualified for the work in your program. Beyond that, and to the maximum extent allowed by law, the service is provided "as is" and "as available".

• We do not promise the service will be uninterrupted, error-free, or available at any particular time. Sessions depend on the internet and on third-party tools we do not control.
• We disclaim implied warranties that the law lets us disclaim, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
• Nothing here removes a consumer guarantee or statutory right that the law does not let us exclude. This clause is included because the law allows it and is not an admission of any fault.

If a third party brings a claim against CJB AS or Bespoke Fit because of how you used the service, including content you uploaded, false statements you made about your health, or your breach of these terms, you agree to defend us and to cover the reasonable costs of that defense and any damages awarded. We will tell you about the claim promptly and let you control the defense if you want, as long as your defense is reasonable.

If you and Bespoke Fit have a dispute, we want to fix it without lawyers. Email legal@bespoke.fit and tell us what is wrong. We commit to a real conversation within five business days.

If we cannot resolve the dispute that way within 60 days, then, where the law that applies to you allows it, the dispute is resolved by binding individual arbitration, not in court, except as set out below. This section does not take away any mandatory right you have as a consumer, including any right to bring your case in the courts of your home country.

• Where this arbitration section applies, you and Bespoke Fit waive the right to a jury trial and the right to take part in a class action, collective action, or representative action.
• Arbitration is seated in Oslo, Norway, where CJB AS is registered, and is conducted under Norwegian law. Hearings may be held remotely where both sides agree.
• You can bring a small-claims case in small-claims court instead of arbitration, if your claim qualifies.
• Either side can ask a court for an injunction to protect intellectual property or to stop misuse of the service while arbitration is pending.

30-day opt-out

You can opt out of arbitration and the class waiver. Email legal@bespoke.fit within 30 days of starting your subscription with the subject line "Arbitration opt-out" and your full name. If you opt out, disputes go to court instead, in the venue named in the Governing law section.

• CJB AS owns the Bespoke Fit platform, the brand, the website, the apps, and the materials we publish. Do not copy or redistribute them without written permission.
• You own anything you upload or share, including your video, audio, training history, and notes. You grant us the limited license described in the Session recordings section so we can deliver the service.
• Coach-written programs are licensed to you for personal training use only. Do not resell or redistribute them.

These terms are governed by Norwegian law, the law of the country where CJB AS is registered. Any dispute that is not resolved in arbitration is subject to the exclusive jurisdiction of the courts of Oslo, Norway, unless mandatory consumer law in your home country gives you the right to bring the case there.

If we change these terms in a way that meaningfully affects your rights, we will email you at least 30 days before the change takes effect. The current version always lives at bespoke.fit/terms with the last-updated date at the top. If you keep using Bespoke Fit after a change takes effect, you accept the new terms.

We can pause or end your subscription if:

• You breach these terms or the Code of conduct section.
• Your payments fail and you do not update your payment method.
• We have a documented safeguarding reason to do so.
• You provide false information about your health that puts you at risk during sessions.

If we terminate for cause, founding member pricing does not survive the termination, see the Founding member pricing section. We will give you written notice and the reason, and we will refund any unused portion of a payment that was for a period after the termination date.

A short set of standard terms that make the rest of this agreement work. We have kept them plain.

If part of this is unenforceable

If a court finds any part of these terms invalid or unenforceable, that part is limited or removed only to the smallest extent needed, and the rest of these terms stay in full force. One clause failing does not bring down the others.

The whole agreement

These terms, together with the privacy policy and the fair use policy, are the whole agreement between you and CJB AS about Bespoke Fit. They replace any earlier promises, and you confirm you are not relying on anything said outside them. This does not limit your rights for anything we stated fraudulently.

If we do not enforce something straight away

If we do not act on a breach right away, we keep the right to act on it later. Letting one thing go is not a promise to let it go again.

Transferring this agreement

We may transfer our rights and duties under these terms to another company, for example if our business is sold or reorganised, as long as your rights under these terms are not reduced. You may not transfer yours to anyone else without our written agreement, including your founding member pricing, which is personal to you.

Things outside our control

We are not responsible for failing to deliver the service because of something beyond our reasonable control, such as internet or power outages, failures of a third-party provider, natural events, illness affecting a coach, or government action. If this goes on for a long time, either of us can end the subscription, and we refund any unused prepaid period.

Time limit for claims

Where the law allows a shorter period, any claim about the service or these terms must be started within 12 months of when the event behind it happened. After that the claim is waived. This does not shorten any period the law says cannot be shortened.

What survives after you leave

When your subscription ends, the parts of these terms that are meant to outlast it continue to apply. That includes the Assumption of risk, Limitation of liability, Service warranties, Indemnification, Intellectual property, Disputes, arbitration, and class waiver, and Governing law sections.

How we give notice

Written notice to us means an email to legal@bespoke.fit. Written notice to you means an email to the address on your account, so please keep it current. The headings in these terms are there to help you read them and do not change their meaning.