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Limited founding spots left

$49firstmonth.$299/moforlife.

A real coach watches every rep, live on video, every session.Lock $299/mo for life as one of only 25.After that it's $499.

Claim your founding spot

30-day money-back guarantee. Cancel anytime. Real coaches, never AI.

As seen in

A quick demo of how it works

This is what live coaching actually looks like.

Pre-recorded apps can't see you. AI can't correct you. Your coach can, every rep, in real time, on a video call. Watch a real exchange.

What our first members say

Real founding members.Real progress.

Here's what our founding members are saying.

  • 2 months in and I haven't skipped a single workout, which has literally never happened before. I don't have to plan anything. I just put on my clothes and fill my water bottle, and my coach does the rest.
    Deqa, 27, founding memberDeqa, 27Founding member · trains with Angela
  • JP is an amazing trainer! He's super flexible and always accommodates my goals. He adjusts my workouts depending on where I am, whether that's a commercial gym, my home studio, or traveling with no equipment at all. He makes any space work.
    Deejay, 24, founding memberDeejay, 24Founding member · trains with JP
  • From day one, Coach Angela believed in me even when I didn't always believe in myself. She celebrates every small win and pushes me to become stronger every session. I've grown not only in strength but also in confidence.
    April, founding memberAprilFounding member · trains with Angela
  • I was skeptical about doing training over video at my age, but it has been much easier than I expected. My trainer is patient and adjusts everything to what my body can handle. I have exercised more in the past two months than in the last ten years. My friends can see the difference.
    Wanda, 70, founding memberWanda, 70Founding member · trains with JP
  • I've always wanted to be consistent with training, but I'd get demotivated and just stop showing up. Knowing Tris is waiting for me at every session means I actually go. Zero planning on my end, he's got it all figured out. Simplest and best thing I've ever done for my health.
    Henrik, 36Founding member · trains with Tris

500+

Live coaching sessions delivered to date

100%

Founding cohort retention through 8 weeks

3×/wk

Average training frequency, founding cohort

Your first month is $49. Start with a real coach.

Claim your founding spot

How it works

How Bespoke Fit works.

Live, 1-on-1 video coaching, every session. Here's exactly how it works, from sign-up to your first session and the weeks after.

Sign up

Create your account, set up your profile, and activate your unlimited plan. Once your payment's set up, you book your onboarding call and plan the next steps.

Onboarding call

You'll speak with our head coach to talk through your goals, your history, and what you want from your body and fitness.

Meet your coach

We pair you with a coach based on your goals, personality, and schedule. We take great care to find the right fit, and if it's not right, you can switch anytime, no friction, no fee.

Your program

Your coach builds your program around your equipment, your space, and the days you actually train. Home, smart gym, or full commercial setup, same coach, same care.

Train live

Set your phone on a tripod or open a laptop webcam, pop in your AirPods, and join the video call. Your coach watches every rep and adjusts the load in real time.

  • Live HD video
  • 1-on-1
  • Unlimited
  • Every session

Between sessions

Your coach is on the app any time for form checks, schedule swaps, and quick questions. Next week's program reflects what they saw this week, never templated.

Track progress

Your strength, body composition, and session history land in your dashboard. Your coach reviews it weekly, and you adjust together based on what's working.

Coming soonApple Health and wearable sync

Meet your coach

Three coaches.Twenty-five founding spots.Bespoke programming, every session.

Only 25 founding members, so each coach really knows every one.

  • Coach Tris, Functional + strength coach

    Head coach

    Coach Tris

    Functional + strength coach

    StrengthFunctional trainingFat loss
  • Coach Angela, Strength + mobility coach

    Coach Angela

    Strength + mobility coach

    Strength & conditioningMobilityFat loss
  • Coach JP, Performance + conditioning coach

    Coach JP

    Performance + conditioning coach

    Muscle gainConditioningFat loss

The math

Cheaper than a trainer. More real than an app.

AI fitness app

$30/mo

lonely

Pre-recorded videos. No human watching. No form correction.

Local personal trainer

$90/hr × 12/mo = $1,080

expensive

One coach, one hour at a time. Three or four sessions a month.

Founding member

Bespoke Fit (founding)

$299/mo

Real human. Every session. Locked for life.

human

Unlimited live coaching. Real coach on video, every session, every rep.

Unlimited live coaching

Four reasons the math works

You can't get this anywhere else

Live, unlimited, 1-on-1 video coaching at this price doesn't exist on the market. Apps go async. Personal trainers charge by the hour. We built the gap.

The price never goes up

Founding members lock in $299/mo for life. When the standard rate moves to $499/mo, you keep your rate.

Truly unlimited

No per-session caps. No 24-hour SLA. Train four times a week, six days a week, or twice a day during a deload. Your coach shows up live, every session.

No app. No AI.

Bespoke Fit is a real human on a video call. Not a chatbot. Not a pre-recorded library. Not 'AI-assisted form review'. A coach who watches your reps and tells you what to fix.

25 founding spots, $299/mo locked for life.

Claim your founding spot
Carl, founder of Bespoke Fit

From Carl, founder

I've always been unsure what to do at the gym, and I didn't want to spend time figuring it out. Reddit said one thing. The trainer at the gym said another. Every fitness app said something different. So I set out to build a solution once and for all.

I built Bespoke Fit because I couldn't find what I wanted to buy. Apps can't correct your form. AI doesn't know you and won't keep you accountable. Local trainers cost over $90 an hour, and most can only see you twice a week. I couldn't afford that. The gap is obvious. So we built it.

A real coach on a live video call, watching every rep, writing every program, telling you exactly what to do. Priced so you can actually train three or four times a week without flinching.

Right now we're taking on 25 founding members, locked at $299 a month for life. After that, the rate moves to $499 for everyone else, and yours stays.

If this sounds like what you've been looking for, we'd love to have you join us.

Carl J. Borg signature

The guarantee.

  • Money back in 30 days. Do four sessions, and if it's not for you, we refund your first month.

  • No contract. Cancel anytime, two clicks.

  • A real coach, every session. Not AI. Not pre-recorded. Not a text reply.

  • $49 your first month. Try it before you commit to the founding rate.

Questions

Common questions

Limited spots left. $299/mo, locked for life.

After 25 founders, the rate is $499/mo and stays there. You've read this far. The math works.

Claim your founding spot

Limited spots remaining