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Arealcoach.Everyrep.Everysession.
Live 1-on-1 video personal training.Unlimited sessions. $49 first month.Then $299/mo, locked for life.
Real, hand-picked and vetted coaches. Never AI. Cancel anytime.
As seen in
See what it's like
Watch what live coaching actually looks like.
Pre-recorded apps can't see you. AI can't correct you. Your coach can, every rep, in real time, on a video call.
What our first members say
Real founding members.Real progress.
Here's what our founding members are saying.
“2 months in and I haven't skipped a single workout, which has literally never happened before. I don't have to plan anything. I just put on my clothes and fill my water bottle, and my coach does the rest.”
Deqa, 27Founding member · trains with Angela“JP is an amazing trainer! He's super flexible and always accommodates my goals. He adjusts my workouts depending on where I am, whether that's a commercial gym, my home studio, or traveling with no equipment at all. He makes any space work.”
Deejay, 24Founding member · trains with JP“From day one, Coach Angela believed in me even when I didn't always believe in myself. She celebrates every small win and pushes me to become stronger every session. I've grown not only in strength but also in confidence.”
AprilFounding member · trains with Angela“I was skeptical about doing training over video at my age, but it has been much easier than I expected. My trainer is patient and adjusts everything to what my body can handle. I have exercised more in the past two months than in the last ten years. My friends can see the difference.”
Wanda, 70Founding member · trains with JP“I've always wanted to be consistent with training, but I'd get demotivated and just stop showing up. Knowing Tris is waiting for me at every session means I actually go. Zero planning on my end, he's got it all figured out. Simplest and best thing I've ever done for my health.”
Henrik, 36Founding member · trains with Tris
500+
Live coaching sessions delivered to date
100%
Founding cohort retention through 8 weeks
3×/wk
Average training frequency, founding cohort
How it works
How Bespoke Fit works.
Live, 1-on-1 video coaching, every session. Here's exactly how it works, from sign-up to your first session and the weeks after.
What this isn't.
- This isn't a generic app program.
- It's not AI.
- Nothing is ever pre-recorded.
It's a real human watching every rep, in real time, on a video call. Your coach sees your form, fixes it on the spot, and writes next week's program based on what they saw today.
The difference
Bespoke Fit vs. the alternatives.
Most online fitness is video content. Most personal training is too expensive. Here's where we sit.
| Feature | Bespoke Fit | In-person trainer | Async coaching app | Pre-recorded video |
|---|---|---|---|---|
| Live human coaching, every session | Yes | Yes | No | No |
| Real-time form correction | Yes | Yes | No | No |
| Unlimited sessions per month | Yes | No (per-hour) | Yes (async) | Yes (recorded) |
| Train from anywhere | Yes | No | Yes | Yes |
| Same dedicated coach | Yes | Yes | Sometimes | No |
| Response time | Live, in session | Live, in session | 24-hour reply | None |
| Coach matched to you, not assigned by algorithm | Yes | Sometimes | No | No |
| Monthly cost | $299/mo (founding) | $1,000+/mo | $30-$200/mo | $10-$30/mo |
Bespoke Fit
- Live human coaching, every sessionYes
- Real-time form correctionYes
- Unlimited sessions per monthYes
- Train from anywhereYes
- Same dedicated coachYes
- Response timeLive, in session
- Coach matched to you, not assigned by algorithmYes
- Monthly cost$299/mo (founding)
In-person trainer
- Live human coaching, every sessionYes
- Real-time form correctionYes
- Unlimited sessions per monthNo (per-hour)
- Train from anywhereNo
- Same dedicated coachYes
- Response timeLive, in session
- Coach matched to you, not assigned by algorithmSometimes
- Monthly cost$1,000+/mo
Async coaching app
- Live human coaching, every sessionNo
- Real-time form correctionNo
- Unlimited sessions per monthYes (async)
- Train from anywhereYes
- Same dedicated coachSometimes
- Response time24-hour reply
- Coach matched to you, not assigned by algorithmNo
- Monthly cost$30-$200/mo
Pre-recorded video
- Live human coaching, every sessionNo
- Real-time form correctionNo
- Unlimited sessions per monthYes (recorded)
- Train from anywhereYes
- Same dedicated coachNo
- Response timeNone
- Coach matched to you, not assigned by algorithmNo
- Monthly cost$10-$30/mo
In-person trainer cost assumes $90/hr × 12 sessions/mo. Async-app range covers Caliber, Trainwell, and similar.
Meet your coach
Three coaches.Twenty-five founding spots.Bespoke programming, every session.
Only 25 founding members, so each coach really knows every one.
Head coach
Coach Tris
Functional + strength coach
StrengthFunctional trainingFat loss
Coach Angela
Strength + mobility coach
Strength & conditioningMobilityFat loss
Coach JP
Performance + conditioning coach
Muscle gainConditioningFat loss
From Carl, founder
I've always been unsure what to do at the gym, and I didn't want to spend time figuring it out. Reddit said one thing. The trainer at the gym said another. Every fitness app said something different. So I set out to build a solution once and for all.
I built Bespoke Fit because I couldn't find what I wanted to buy. Apps can't correct your form. AI doesn't know you and won't keep you accountable. Local trainers cost over $90 an hour, and most can only see you twice a week. I couldn't afford that. The gap is obvious. So we built it.
A real coach on a live video call, watching every rep, writing every program, telling you exactly what to do. Priced so you can actually train three or four times a week without flinching.
Right now we're taking on 25 founding members, locked at $299 a month for life. After that, the rate moves to $499 for everyone else, and yours stays.
If this sounds like what you've been looking for, we'd love to have you join us.
Founding member offer
$299/mo. Locked for life. 25 spots.
$49 your first month, then $299/mo for as long as you stay a member. After 25 founders, the rate moves to $499/mo for everyone else.
Claim founding spot
Satisfaction guarantee. Cancel anytime. $49 your first month.
FROM THE BLOG
Notes from the coaching floor
form correctionCan a trainer really check your form over video?
What a coach can and can't see over video, what physio research says about remote movement assessment, and why camera angle decides most of it.
Carl Borg · 10 min read
live coachingHow often should you train with an online personal trainer?
Research points to 2 or 3 sessions a week for most goals, yet most people book one. Here's the frequency evidence by goal, training age, and budget.
Carl Borg · 9 min read
beginnersIs online personal training good for beginners?
What research says about beginners lifting unsupervised, what live video coaching catches, and when an in-person trainer or cheap app is the better call.
Carl Borg · 10 min read
comparisonsIs online personal training worth it? An honest answer
Whether online coaching is worth the money comes down to one bottleneck: showing up. Who should pay for it, who shouldn't, and the real 2026 prices.
Carl Borg · 8 min read
comparisonsHow to choose an online personal training service
A five-question framework for choosing an online personal trainer: live vs async, verifying credentials, pricing models, trial terms, and accountability.
Carl Borg · 10 min read
comparisonsOnline personal training vs in-person, honestly compared
In-person coaching wins on spotting, equipment, and feel. Online wins on price and consistency. Here's what the trials say, and where video lands.
Carl Borg · 10 min read
Questions