THE COMPARISON
Bespoke Fit vs Echelon Coach.
Both put a real coach on live video. Only one asks you to pay again before every session.
Updated July 2026 · every fact sourced and dated · most comparison pages only tell you one side, this one carries both
The short answer
Bespoke Fit and Echelon Coach both sell live 1-on-1 video personal training. Echelon Coach, formerly FlexIt, charges per session, roughly $40 for 30 minutes and $80 for 60, booked one at a time. Bespoke Fit is one flat price, $49 your first month then $299/mo locked for life for founding members, with unlimited live sessions.
The one-paragraph verdict
Echelon Coach is the real thing: a certified trainer on live video, watching you work. It used to be FlexIt, until Echelon bought it in March 2025 and renamed it, and it's the closest service to ours in format. The difference isn't whether the coaching is live. It's the model. Echelon Coach sells sessions one at a time, in credits and bundles, about $40 for 30 minutes and $80 for 60.
Per-session selling quietly works against the two things people buy coaching for: consistency and accountability. With credits, you decide again before every single session. You count what's left. You forget to book, a busy week becomes a skipped week, and the meter makes every extra session feel like spending. With one flat fee there's nothing to meter. Your sessions are standing appointments, training more costs the same, and the decision to train was made once, at signup. A subscription you never think about beats a punch card you always think about.
The money follows the same line. At exactly one 60-minute session a week, Echelon Coach runs about $320 to $347 a month, comparable to our $299 flat. At two sessions a week we win outright, and at four a week they're $1,280 or more against our same $299, which works out to $18.69 per coached session. Here's the honest breakdown.
Side by side
| Bespoke Fit | Echelon Coach | |
|---|---|---|
| Price | Flat $299/mo, unlimited sessions ($49 first month, founding rate locked for life, 25 spots) | Per session: roughly $40 per 30 min, $80 per 60 min, $36-88 depending on bundle size |
| Pricing model | One flat subscription, decided once at signup | Credits and bundles, you buy and book session by session |
| Live coached workouts | Every session, a real coach on live HD video for every rep | Yes, live 1-on-1 video sessions with certified trainers |
| Coaching model | Same dedicated coach every session, matched on a call with our head coach | Browse trainers by specialty, book a different one per session if you like |
| Programming | Written session by session, adjusted in real time from what your coach sees live | Tailored workouts per session, longer-term continuity depends on rebooking the same trainer |
| Session frequency | Unlimited, train 5x a week for the same $299 | Each 30-, 45-, or 60-minute session costs another credit |
| Accountability | A standing appointment with a human already on the call waiting for you | You book each session yourself, nothing happens until you do |
| Intro offer | $49 for your whole first month, unlimited sessions | $5 first session (normally about $40) |
| Guarantee | 30-day money-back, complete four sessions to qualify | Full refund within 72 hours of your first session |
Pros and cons
Bespoke Fit
Pros
- Unlimited live 1-on-1 HD video sessions at one flat price, $18.69 per session at 4x a week
- Same dedicated coach every session, one who knows your history and your lifts
- Form corrected mid set, programming rewritten session by session from what your coach sees live
- Nothing to meter: no credits to count, no booking decision to re-make each week
Cons
- $299/mo whether you train twice a month or twenty times, light users pay more per session
- If you train once a week or less, Echelon Coach's per-session pricing is comparable or cheaper
- One dedicated coach, not a menu of specialists to sample per session
- Young service in its founding stage with a small, hand-picked coach team
Echelon Coach
Pros
- Genuinely live 1-on-1 video training, the same format we sell
- Pay only when you actually train, and pay-as-you-go credits never expire
- Wide menu of specialties: strength, yoga, pilates, boxing, nutrition, physical therapy
- A $5 intro session makes it very cheap to try
Cons
- Every session is a separate purchase, roughly $40 for 30 minutes and $80 for 60
- You book each session yourself, so a busy week easily becomes a skipped week
- Staying with one trainer depends on you rebooking them, continuity is on you
- At two or more sessions a week, costs run $640 to $1,280+ a month
Which one fits you
Choose Echelon Coach if
- You train once a week or less: at that frequency per-session pricing is comparable or cheaper than our flat $299.
- You want to pay only for sessions you actually take, with credits that never expire.
- You want to sample different trainers and formats, yoga one week, boxing the next.
- You want to try live coaching for $5 before spending real money.
Choose Bespoke Fit if
- You train twice a week or more: the flat price wins immediately and keeps winning as you train more.
- You want the decision to train made once, at signup, not re-made before every session.
- You want one coach who knows your history, not a fresh introduction every booking.
- You know a meter changes behavior: when extra sessions are free, you take them.
We would rather you pick the right service than pick us for the wrong reasons.
The per-session math
Echelon Coach, 1 session a week
~$320-347/mo
Weekly 60-minute sessions at $74-80 each. Comparable to our flat rate.
Echelon Coach, 2 sessions a week
~$640+/mo
The meter starts to bite. More than double our founding price.
Echelon Coach, 4 sessions a week
$1,280+/mo
At the $80 list rate. Bundles trim it, but it stays near four times our price.
Bespoke Fit (founding)
$299/mo flat
Same price at any frequency. Train 4x a week and each session costs $18.69.
Do the math for your own frequency. If you'll genuinely train once a week or less, Echelon Coach is the sensible buy, and we'll say that plainly. From two sessions a week up, the flat price wins on cost alone, and it removes the quiet tax the meter puts on every extra session you'd otherwise take.
Switching from Echelon Coach
If you're on pay-as-you-go, your remaining credits never expire, so you can keep them and use them anytime. Monthly plans carry a two-month minimum commitment, so check where you are in yours before you cancel.
Bring your training history: what you worked on with your trainers, lifts and numbers you're proud of, anything nagging like a cranky shoulder. Your first Bespoke Fit session starts with a live movement screen, so your coach builds on what you've done rather than starting from zero.
At $49 for your first month, a full month of unlimited live sessions costs less than one of their 60-minute sessions.
Common questions
Is Echelon Coach live like Bespoke Fit?
Yes. Echelon Coach is real live 1-on-1 video training with certified trainers, which makes it our closest competitor in format. The difference is the model: they sell sessions one at a time in credits and bundles, we sell unlimited sessions at one flat monthly price.
Which is cheaper, Echelon Coach or Bespoke Fit?
It depends entirely on how often you train. At one 60-minute session a week, Echelon Coach runs about $320 to $347 a month, comparable to our $299 flat rate, and below it if you train less. At two sessions a week they're $640 or more. At four a week they're $1,280 or more against our same flat $299.
What happened to FlexIt?
Echelon acquired FlexIt in March 2025 and rebranded it Echelon Coach. It's the same live 1-on-1 virtual training service, and flexit.fit now redirects to echeloncoach.com. If you were a FlexIt member, Echelon Coach is where your service lives now.
Can I try either service cheaply first?
Yes, both. Echelon Coach offers a $5 intro session, the cheapest possible taste of live coaching. Bespoke Fit gives you your whole first month, with unlimited live sessions, for $49, plus a 30-day money-back guarantee once you've completed four sessions.
Echelon Coach facts checked 2026-07-29. Sources: Echelon Coach homepage · Echelon Coach plans and pricing · Athletech News, Echelon acquires FlexIt (March 2025). Spotted something out of date? Tell us, we correct it.
Not sure which coaching model you need? Read how to choose an online personal training service.
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Live, every rep.
A coach on live video for every session, correcting your form while the bar is still in your hands. $49 your first month.
25 founding spots · $49 first month · $299/mo locked for life